GP COGTA

Integrated Campaign

GAUTENG PROVINCE: COGTA

GP cogta feature
THE PROBLEM
GP COGTA needs to focus creating awareness and education around several key issues including; GBV-F, Voter education and democracy and COVID-19. In addition to this, a virtual webinar solution must be provided with a platform where community-based organisations, ward councillors, ward committee members and the public, can communicate.
THE ASK
Develop and execute a creative concept, strategy and implement it using a multi-channel approach reaching Gauteng local Government stakeholders and citizens of GP.
OBJECTIVES
To help stakeholders in general, and citizens in particular, understand their role in supporting COGTA to improve local government, deepen democracy and grow Gauteng together.
THE CHANNELS
Community activation squads, Social media campaign (various), Influencer campaign, Webinars, Paid Media: Google Adwords and Youtube videos.

Campaign Messaging

GP cogta creative

Campaign Highlights

Community Activations

Webinars

Social Media & Influencers

Digital Campaign Reach

The Results

Total Reach

KEY MESSAGING

As we work to Grow Gauteng Together, we are working to support your local municipality to deliver the quality services you deserve. From building our resilience to COVID 19, to fighting the scourge of gender based violence, and ensuring our municipalities provide the services we need. We are leading the charge to improve delivery through the creation of an enhanced service delivery model that will dramatically improve the way local government functions. We are committed to deepening democracy by enabling citizens to participate in elections.

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